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This site letterstickers.com.au has the following on the homepage, "Vinyl Lettering - Design and Order Online in just 5 minutes! We are an Australian owned and operated business." Our analyzers noticed that the website also said " We produce self-adhesive vinyl lettering for windows, walls, boats, cars, vans and many more custom made to your specifications." The Website also stated " It is highly accurate and can be applied to a variety of smooth and clean surfaces including glass, metal, plastic and painted wood etc. We offer free shipping Australia wide. The most common uses of vinyl lettering." The website's header had vinyl as the most important keyword. It was followed by lettering, sign, and signage which isn't as highly ranked as vinyl. The next words the site used was sticker. decal was also included but might not be seen by search crawlers.